Structure Type: built works - performing arts buildings

Designers: Bassetti, Fred, and Company (firm); Haag, Richard, Associates, Incorporated, Site Planners, Landscape Architects (firm); Frederick Forde Bassetti (architect); Richard Haag (landscape architect)

Dates: constructed 1965

3 stories

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2807 3rd Avenue
Belltown, Seattle, WA 98121

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Overview

This building, designed by the Seattle architect Fred Bassetti, shared a layered Modern aesthetic consistent with other works of the mid-1960s by the architect, including the UW Engineering Library and Classroom Complex.

Building History

Sally Woodbridge and Roger Montgomery suggested that Bassetti was under the influence of the "Neo-Liberty" Style from Italy, when this building was designed. (See Sally Woodbridge and Roger Montgomery, A Guide to Architecture in Washington State, [Seattle: University of Washington Press, 1980], p. 142.) Richard Haag designed the surrounding landscape design.

In 2018, the owners of KIRO-TV, the Atlanta-based Cox Media Group, considered selling the Seattle station as well as others, following the Trump Administration's efforts to deregulate media ownership. Faced with decreasing viewership of local, broadcast television stations, Cox announced its possible plan to sell television stations in Boston, Charlotte, Orlando, and Seattle. Profitability of these stations has diminished as television programming became more active streamed via the internet and telephone applications, utilizing content produced by Amazon, Netflix and other new media powerhouses. (See

Alteration

Seismic cross-bracing was added to the exterior's north-facing 3rd Avenue facade.

PCAD id: 10849