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Clad in shiny marble and composed of three geometrical forms, the Creative Artists Agency (CAA) Building was designed to command attention. Its highly visible location, on the western entrance of Beverly Hills on Wilshire Boulevard, also underscored the company's local influence. Michael Ovitz (b. 1946), a "superagent," who with four others, founded CAA in 1975, worked for 20 years to fashion the firm into the leading talent representative in Hollywood. (The four other founders, Ron Meyer, Bill Haber, Rowland Perkins, and Mike Rosenfeld, were all agents at the William Morris Advertising Agency office in Los Angeles during the 1960s-1970s.) The Los Angeles architecture firm, Langdon and Wilson, acted as Associated Architects on this project with the New York architects, Pei Cobb Freed and Partners; the architect, I.M. Pei (b. 1917), designer of the National Gallery of Art's East Wing and other important commissions, served as the Partner-in Charge.

Tel: 310-288-4545;

Marina del Rey, CA-based architects Pleskow + Rael designed the Intel Lab media room at the CAA Office Building in the mid-1990s.

PCAD id: 6386