AKA: Packard Lofts, Downtown, Los Angeles, CA

Structure Type: built works - commercial buildings - office buildings

Designers: Parkinson and Bergstrom, Architects (firm); George Edwin Bergstrom (architect); John Parkinson (architect)

Dates: constructed 1911

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1000 South Hope Street
Downtown, Los Angeles, CA 90015

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This intersection was originally 10th and Hope Streets, but 10th was renamed "Olympic Boulevard" for the 1932 Olympic Games.


Businessman Earle C. Anthony commissioned the Los Angeles architectural firm of Parkinson and Bergstrom to design this multi-story building to house his automobile showrooms in 1911.

(the building was converted through the city's Adaptive Reuse process to housing over retail by Venice Investments) in 2006

Building History

Earle C. Anthony (1880-1961), an engineer by training, had an innovative approach to business, introducing many new technologies and methods to automotive marketing and other business enterprises. Anthony understood the importance of architecture and employed several highly-acclaimed architects, including Bernard Maybeck and Greene and Greene, to design buildings for his businesses and residences. For this commission, he hired the well-known Los Angeles firm of Parkinson and Bergstrom. John Parkinson designed the Braly Block and was involved in the City Hall #3

Building Notes

This building was the early home of KFI Radio, the city's second radio station.


Venice Investments renovated this former dealership into loft apartments in 2006.

PCAD id: 629