AKA: Palladium Ballroom, Hollywood, Los Angeles, CA
Structure Type: built works - commercial buildings - pubs
Designers: Kaufmann, Gordon B., Architect (firm); Gordon Bernie Kaufmann (architect)
Dates: constructed 1940
The Palladium was long one of the most fashionable night spots in Los Angeles, CA; it opened on Halloween night 10/31/1940, featuring Frank Sinatra backed by the Tommy Dorsey Orchestra. The versatile architect, Gordon B. Kaufmann (1888-1949), designed the building in the Streamline Moderne Style; Kaufmann made his name as an architect of large, revivalistic residences for the wealthy of Los Angeles and Pasadena, often working in the Spanish Colonial Revival Style. The name "Palladium" was popularized after the London Palladium, built in 1910 as a theatre.
The Palladium was located next to the CBS Studios on Sunset Boulevard.
The exterior of the Palladium was remodeled in 1963; most of the building's Streamline Moderne elements were removed on the Sunset Boulevard facade, including the building's two entry marquees, its distinctive neon sign with two dancing figures, and a pylon advertising tower emblazoned with the name "Palladium." These towers were a frequent image in Los Angeles of the 1930s and 1940s, tall markers easily spotted from rapidly moving autos. A 2008 renovation by COE Architecture International aimed to restore the facade to its original 1940 appearance.
PCAD id: 4510