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The General Electric Company Building was three stories tall, with a front facade devoid of ornamentation. It followed the usual compositional pattern for industrial and institutional administration buildings: a central lobby/stair-tower had a vertical stress, while its two flanking wings, often set lower to the ground, extended from it.

An advertisement for the Republic Steel Corporation boasted of architect A.C. Martin's usage of its rust-resistant Toncan Steel, a copper, molybdenum and iron alloy. (See "This Modern Building Has a Long Life Line," Architectural Record, vol. 30, no. 8, 08/1941, p. 23.)

PCAD id: 17364