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Overview

Owned by William H. Joyce, Jr., and his wife, Beatrice, the Joyce Shoe Company produced a range of informal shoes for women from the 1940s through the 1980s. The company's products had a fresh, Californian vibrancy to them, as many models were executed in vibrant colors, such as their Cool-ees line of 1940. The shoes also reflected the warm climate of California, as they often had minimal lines and were for everyday wear. This was the second factory for the firm, at least, as the previous had burned in a large, three-alarm fire on 02/24/1950. (See "Pasadena Fire Guts Factory," San Bernardino Sun, vol. 56, no. 162, 02/25/1950, p. 1.)

Building History

William H. Joyce, Jr., owned the Pasadena Slipper Company in 1930. (See Pasadena, California, City Directory, 1930, p. 403.) In 1935, this factory was located at 335 South Raymond Avenue in 1935. (See Pasadena, California, City Directory, 1935, p. 481.)

Building Notes

This plant, designed c. 1950, could produce 2,500 pairs of shoes per day.

PCAD id: 11003