Article Title:
A Shop for Barret Textile Corporation
Publication:
Arts and Architecture
Publication Type:
Serial
Volume:
64
Issue:
1
Date:
01/1947
Pages:
31-33
Illustrations:
plan, int photos
Notes:
This article mentioned the 1947 Honor Awards Program of the Southern California Chapter of the American Institute of Architects. Judge Ernest Born, serving on the jury of the 1947 awards program, wrote of the Barret shop: "This little job is a kind of masterpiece in the use of space, remodelling very dull premises in a dull building. The imagination of the architect with all the devices of his art has been used to transfer the uninteresting space into a selling environment breathtaking in richness and variety of interest. In all selling-architecture there is a place for tricks and stunts; usually too many or too few are employed. Here fine discrimination has been exercised in their use. Angular placement of interior walls and partitions, nothing new these days, is controlled with a skill that demonstrates the validity of the device which too often becomes cheap. Here it lends luxury and excitement to the whole composition. Color is a potent factor in bringing the richness of the design to an exciting and satisfying culmination. This is a sophisticated environment to help sell magnificent textiles, and is the proper environment for the product. Photographs fail to give a real impression of the premises. This is selling architecture at its best."
PCAD id:
5619