New Santa Cruz Theatre, Downtown, Santa Cruz, CA (1919-1920)

AKA: Santa Cruz Theater, Downtown, Santa Cruz, CA

Structure Type: built works - performing arts structures - theatres

Designers: Reid Brothers, Architects (firm); James William Reid (architect); Merritt Jonathan Reid (architect)

Dates: constructed 1919-1920

click to open gallery Exterior view of the Santa Cruz Theatre Building, now housing stores and offices, Santa Cruz, CA, 2018. From Google Maps/Street View
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1305 Pacific Avenue
Downtown, Santa Cruz, CA 95060
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The Santa Cruz Theatre Building occupied the northwest corner of Walnut and Pacific Avenues.

Building History

Prolific movie theatre architects James W. Reid (1851-1943) and Merritt J. Reid (1855-1932) of the San Francisco-based Reid Brothers architectural firm designed this 1,177-seat example for the Golden State cinema chain. It opened on 02/11/1920. (See Cinema Treasures.org, "Santa Cruz Theatre," accessed 10/08/2020.)

The theatre closed by the early 1970s, at least, and has been reutilized for other commercial purposes since that time.

Alteration

The Santa Cruz Theatre was remodeled to a more up-to-date Streamline Moderne aesthetic in 1939. A blade sign equipped with neon was added at this time. This tower was removed by about 1977, when the former theatre underwent additional commercial changes.

PCAD id: 23633

Pacific Coast Architecture Database (PCAD) — © 2005-Alan Michelson

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